How many times has this occurred to you? You walk through the doors of a business, and there he is – perfectly groomed, with a greeting smile planted across his face. He has talked nonstop for two minutes and has promised you everything, including the stars, if you purchase his project. You raise an eyebrow, thinking to yourself, “Yeah, right! ”
Consumers and salespeople have a long history of distrust. After all, you know they’re only interested in making a buck off your purchase. Sure, you don’t mind them making a few dollars… everyone has to make a living… but it would be nice if they were also concerned about your needs!
Let’s face it: customers are unlikely to buy from you unless they have confidence in your ability to deliver. There are a few simple steps you can take to give them the confidence they need to take the leap of faith.
1. Allow Previous Customers to File a Claim
The proof is in the eating… Nobody can say you deliver and keep your promises like a satisfied customer. It is beneficial to use customer testimonials. Now, we’re not talking about slapping testimonials all over the place… Making the most of them will require some business sense and organization.
It is important to choose testimonials which describe your business in detail and which speak to specific aspects. Your hard work is appreciated, but “Thank you for spending 2 hours with me yesterday” is even better! Thank you for taking the time to speak with me personally.” They know you’re willing to spend the time it takes to help them make a purchase.
Permission must be obtained from the customer for the testimonial to be used as part of your ad campaign. In the meantime, find out as much about them as you can. Their occupation, city, etc., make their testimony seem more realistic.
2.Your claims must be specific.
Claims that are specific are more believable than those that are vague and general. Order yours now! FAST, EASY AND COST EFFECTIVE When you say… Please place your order by clicking here. You can save 20 percent on your purchase by filling out our 7-step order form.
It is not always the case that specific numbers will be equal. Many readers believe that numbers with decimal places are more accurate than those without. No matter if the actual number is exactly a whole number
3. Be Realistic
If you make claims that are too good to be true, you will alienate your customers. This old adage is probably true: If something sounds too good to be true, it probably is. You lose credibility when you make unrealistic claims.
If you understate the benefits, what if you are wrong? As soon as your customer learns the truth, he’ll be that much happier. In order to achieve the highest level of customer satisfaction, marketers suggest that you under promise and over deliver on your product or service.
Customers who believe in you aren’t afraid to buy from you because they know you’re a trustworthy person. Higher sales numbers and greater profits are the result of this.
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